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Market Research & Survey

Today’s constantly shifting market trends has necessitated the need to stay tuned to the current trends and maintain the competitive edge. This is why conducting market research and surveys on a regular basis has become vital in business strategy.

Many entrepreneurs make the mistake early on of thinking that they know what their customers want without ever asking them. This can result in some very expensive mistakes later on. In order to find out what your customers want, market research plays an important component of business strategy. We help our clients to organized effort to gather information about target markets or customers with the help of research and survey. 

Akund offers important information to identify and analyze the market need, market size and competition with qualitative techniques such as focus groups, in-depth interviews, and ethnography as well as quantitative techniques such as customer surveys and analysis of secondary data.

Whether you are a startup or a big organization, we make sure that our costs are aligned with our clients’ objectives and marketing budget.  

Why is market research important?

Market research before the launch of a product or service gives useful insights into what the customers want. Collecting data through market research gives valuable information regarding the buying habits of the customers, their spending traits, demographics, and competitors.

Market research helps you do way with any guess work and gives you concrete evidence of what will work for you and what will not. The collected data will reveal your strengths, weaknesses, opportunities and the areas you need to work on.

The deep analysis on customer behavior discloses potential and loyal customers and what the business needs to do to retain them. 

With all the knowledge and refined data at your disposal, will help you make a sagacious decision to further propel your business.