Media Coverage and Monitoring
After working hard on a story and getting it out there, it is time to monitor the media coverage. It is important to keep an orderly record of what has appeared where which determines the success of your PR strategy and how it has impacted the brand.
Any communication program should conclude with timely media monitoring and analysis to evaluate the results achieved. Constant media monitoring and research plays important part in PR process, thus, Akund provides media report consisting of client and competitor news with analysis of the acquired coverage to evaluate the outcome.
We help you track information in offline and digital media platforms to keep you updated about the latest trends, industry, competitors, and the success of your campaign.
Our team diligently keeps track of stories by keeping in touch with media people and by also employing monitoring tools so as not to miss out on the coverage.
In these times of information overload, keeping tracks of mentions is not enough. Our media coverage and monitoring service will help you get a detailed report of every media mention of your company so that you don’t miss out on any buzz that your brand is creating. The in-depth report will also help you analyze and dissect the news data to further gain an understanding of whether you are making the right noise in the market or not.
Media monitoring services is also a report card of whether your PR campaign is on the right path or not. Positive or negative mentions and timely intervention can help you avoid any embarrassing situations.
To keep track of the news we avail various tracking tools that are available in the market to keep up to date with the mentions that your brand is getting.